Keep the Scroll Time Down
Since visitors have different needs, it is crucial to offer an outline of
large sites, allowing navigation without undue scrolling.
Those who only want to learn what the key topics of the site are will be able to
do so quickly. Others, who search for key information or signature
products, will be led to ordering information immediately. The term for this is "information architecture."
A site that is not carefully organized, with both the layman and the
aficionado in mind, will just lead to frustration, instead of fulfillment of your goal.
Cat's Claw gives careful thought to the information archetecture each site that we develop.
|
 |